Poacher turned gamekeeper

Tesco have proclaimed that they really want to stop binge drinking and that they are completely against irrespnsible promotions. They are so determined to be seen to be doing their bit, they have offered to help the government who, let's face it, need all the help they can get at the moment.

Last year MP John Grogan labelled Tesco boss Terry Leahy the "godfather of binge drinking".

But now, in words that would bring tears to a glass eye, Tesco executive director Lucy Neville-Rolfe said: "Supermarkets do sell a lot of alcohol and we accept that we have a role to play in addressing the problem of anti-social drinking.

"The only safe solution is for the Government to initiate and lead those discussions and to bring forward legislative proposals which Tesco and others in our industry can support."

So it has finally happened. The omnipresent Tesco is dictating to our law-makers. I would like to see the profit forecasts Tesco's did to make it worth their while to pull this spin. Maybe that motivator is more relevant to Tesco's ambitions for a healthier Britain!