The famous Budejovicky Budvar is to remain under the ownership of the Czech government until at least 2010. The stakes are high for the company and brand with Anheuser-Busch (who currently distribute the brand in the USA) waiting to pounce as soon as it can. The infamous legal battles between Budweiser (US) and Budweiser (Czech and original) have led to some crazy situations. In some markets, US Budweiser is simply known as 'B' to get round the trade mark issues.
Let us all hope and pray that brewing heritage and quality is not subsumed by a monolithic North American brewer run by accountants.
Friday, 11 January 2008
Budvar to remain with Czech government
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1 comment:
Good for people to know.
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