Christmas logistics.... Jesus It's There!

Given the fact we rely on a courier rather than elves to deliver our beer at Christmas, my mind is wandering towards latest despatch days over the festive period (Wednesday 19 December, by the way). Anyhow, my mind wandered so far it ended up in Cork at the Beamish & Crawford Brewery.

I once took a group of Swedish people to Beamish, and very impressed they were with the brewery, its beer and its heritage. They were particularly impressed by the Transport Manager (or whatever his title was) who informed the guests that 'At Beamish & Crawford we practice JIT deliveries'. Impressive. Then the chap went on '.... but here it stands for Jesus, It's There rather than Just In Time!'. Less impressive (and untrue) but much funnier.