Cellarman's beer blog

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Sunday 18 November 2007

Fitba' crazy, fitba' mad

I thought the football results yesterday were amazing. Scotland plucky, England lucky... maybe. Hard lines Scotland and bon chance England. Plaudits also to Northern Ireland who are really coming to the top of the milk.

I write this as someone who does not know about football. But it is not an attempt to be populist. Beer and football are inexorably linked, and have been since the game was invented. What is it they say? Eat football, sleep football, drink beer! Look at all the beers who have (and still do) sponsor major clubs... Carlsberg, Coors, Chang, McEwan's Lager, Holsten Pils, Newcastle Brown Ale... they have all had a go. Does it work? Who knows. What is a bit more concerning is young boys and girls wandering round streets and parks with alcohol brands emblazoned across their replica shirts. Something just doesn't sit right with that.

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